PostTag needed to rapidly scale up. To do so it needed to utilise the latest cloud-based technology with expert support available 24x7x365. Not having its own technical team, PostTag had to ensure that a hosting company could work like an extension of its team, managing everything from platform migration to database and operating system support.
PostTag approached ClearCloud after a recommendation from its hosting provider. ClearCloud migrated PostTag to its fullymanaged Amazon Web Services (AWS), giving the platform immediate scalability. PostTag are also able to access ClearCloud’s support engineers whenever they need to, at any time of the day or the night. ClearCloud also take part in technical sales calls with PostTag and have become a true extension of the team.
PostTag plan expansion after migrating to AWS
Every year in the UK, delivery van drivers rack up more than 52 billion miles, pumping 13 billion kilograms of CO2 into the air. Van traffic has increased dramatically in recent years, thanks largely to the surge in internet sales.
PostTag is working to reduce harmful emissions by increasing the accuracy of delivery services. Its platform is working to cut the time drivers spend searching for a location, wasting time and fuel in the process. PostTag’s destination data system could slash annual emissions by 262 million kilograms – the same as taking 56,000 cars off the road – by getting drivers to the right address first time, every time.
Technology is transforming the last-mile delivery ecosystem. Stephen Kenny Chief Technical Officer at PostTag said: “The eCommerce journey is changing rapidly with the advancement of technology. Customers now expect products to reach them within hours. From the moment an order is placed PostTag’s API locates the address within milliseconds, without any friction.
“Therefore, having the right technology working in the background is vital. When we began looking for a cloud-based platform to give us the scalability, we were recommended to ClearCloud.”
ClearCloud migrated Posttag to Amazon Web Service (AWS) to give the business the scalability it needs. The highly available and secure hosting environment is designed to be globally available 24x7x365. ClearCloud’s engineers worked with PostTag to design an innovative solution that enables the business to deliver real value through their technology.
Stephen said: “I’ve been doing this for 25 years and ClearCloud were by far the most hands on hosting company I’ve worked with. We have a huge
database which had to be migrated with minimal disruption to the business and our clients. They just got on with it.
“ClearCloud is more than just a cloud provider. Its engineers are always available to provide support on technical conference calls. The team give immediate answers to questions, which means we can get on with business without any delay. The impression that gives to our partners and clients is invaluable.”
Posttag is now planning to expand its service in the Middle East, having launched the platform in Dubai. Stephen said: “Dubai was the obvious choice to launch our Middle East hub and we are planning to extend the service further over the coming year. Adopters of PostTag can already see there us a clear and immediate business advantage.
“Having the right technology providers working for us is vital to our reaching our business growth targets. ClearCloud are instrumental in this. The AWS technology is fantastic but ClearCloud brings an extra dimension.
“The team provide a very proactive support service so that we, as a business, can do much more. The team do more than configure a server, ClearCloud provide answers to difficult questions to eliminate much of the guesswork, so we are able to run the business more efficiently.
ClearCloud engage with us much more than I’m used to from a hosting company. Having a team that truly understand the business and what we are trying to achieve is not only great for us and our clients but ultimately it is helping to reduce harmful emissions and protect the environment.”
AWS under the bonnet
The AWS deployment is orchestrated using CloudFormation (IaC) across 2 availability zones within a single region. We use multiple stateless EC2 autoscaling groups to meet traffic demand, to ensure end users receive no unexpected errors.
In line with the Well-Architected framework, application state is stored within multiple Aurora clusters (MySQL compatible). Application code is then maintained within a Git repo, allowing for full automation from push to deployment.
Simple architecture and automation allowed us to scale the solution for PostTag receiving over five million multiple webserver requests within any given hour (most of the time unplanned) and remain responsive with no downtime. PostTag can now focus on new business opportunities whilst the environment remains BAU during peak and off-peak times.